Bey Tree launches the Nearly New Cashmere Co.

I’m really excited to be selling a limited range of fabulous knitwear from the Nearly New Cashmere Co this Autumn/Winter. Founded by Ali Hollins, the Nearly New Cashmere Co. was born out of her love of vintage and her dislike for the wastefulness of the throwaway culture we now live in.

Ali has created a collection of 100% pure, one of a kind, reconditioned cashmere pieces at an affordable price, allowing everyone to own a piece of this once widely unobtainable knitwear. 

A longstanding lover of cashmere, Ali is all too aware that so much incredibly beautiful and high quality cashmere garments get thrown away rather than recycled. Her mission is simply to rescue and restore wasted cashmere items, making them available to a wider audience.

Ali saw the opportunity to reuse and recycle this much-loved material to create a brand of cashmere knitwear that would be attainable by everyone and would satisfy the more conscious consumer. She simply rescues discarded items or unsold stock and turns it into new pieces.

“We have fine-tuned the way in which our cashmere is sourced”, says Ali. “It’s stock that would usually have been discarded. We rescue it, renew it lovingly and sell it on”.

Our Nearly New Cashmere Co. knitwear ranges from £34 to £60. Individual pieces will be on the website and facebook page this Autumn. Contact me for more information. Keep your eyes peeled!